SWAY is Dark Pop.
A sound that can move you in any direction in a wave of upbeat modern
80’s synth Pop with a touch of darkness.
SWAY is the creation of Freddy Hale, a Swedish-American singer/songwriter,
who combined elements from all of the music that he has loved and
transformed the sound of Pop into something real for our generation.
The music came to life in 2016 when Freddy and Niklas Myrback, a
Swedish guitarist with a very refined and powerful yet minimalistic
style, began shaping and perfecting the songs in Hollywood, California.
Cadu CJ was next to join the team, a Brazilian drummer living in LA,
he was drawn into the project by the unique music that Freddy produced
and ended up adding the right amount of punch to accentuate the sound
The group became complete in early 2018, when Swedish bassist Daniel Juter
joined the project as the missing link the boys needed in order to have
their own personal SWAY Dream Team.
Since then, the group has been performing live shows in the greater LA
area, attracting many followers, and changing the way that people
experience Pop Music.
The group is set to release 3 singles in 2018, prior to the release of their
debut album coming in Spring 2019.